Revenue-aligned organic growth for B2B SaaS companies.
We help growth-stage B2B SaaS teams turn organic search into predictable inbound pipeline across traditional search and AI-driven discovery.
Trusted by Growth-Stage B2B SaaS Companies
SEO campaigns begin with the promise of better rankings & more traffic.
That sounds great until founders, CEOs and CFOs begin to ask about ROI, Revenue Growth and Capital Efficiency. B2B SaaS companies we’ve spoken to often voice the same issues.
Traffic Isn't Converting to Pipeline
Visitor rates go through the roof, but MQLs and SQLs are nowhere to be seen.
Low Quality Lead Generation
Campaigns are often misaligned with product, ICP, sales motion & GTM strategy.
Lack of Visibility During Search
Across traditional and AI search, search is dominated by big market players.
Trouble Justifying Ongoing Investment
Lag time to ROI reduces confidence across C-Level team members and investors.
Organic search that drives real business growth
Rather than chasing vanity metrics, we tie SEO initiatives to real commercial outcomes. In the pursuit of higher ARR, lower CAC and increased ARPU, our team operates SEO across four key growth levers.
High-Intent Demand Capture
We intercept high-intent, solution-aware and evaluation-stage demand and route it toward demos, trials, and sales conversations.
Visibility Expansion
We ensure your brand is visible and correctly represented across traditional search engines and AI interfaces.
Trust & Authority Building
Decision friction is reduced by strengthening the signals buyers (and AI systems) rely on when evaluating vendors.
Yield Optimisation
Revenue is increased through CRO, conversion path alignment, and proper measurement.
Who We Work With
The companies we’re designed to support
Platypus SEO works with B2B SaaS companies where organic search is expected to play a meaningful role in revenue. We’re a good fit if:
You’re a growth-stage B2B SaaS company
Growth is driven by demos, trials, or consultative sales
You’re ready to align SEO with sales and revenue metrics
Pipeline quality is considered more important than traffic metrics
You’re willing to make a long-term investment into compounding growth
Organic search that fills your pipeline gap
If you’re evaluating partners and want SEO to support commercial outcome you can justify to internal and external stakeholders, we should talk.
Choosing the Right Operating Model
Investing in SEO isn’t the question. It’s choosing an operating model and revenue-aligned partner.
| Traditional SEO Agency | Freelancer / Consultant | In-House SEO | Platypus SEO | |
|---|---|---|---|---|
| Strategic ownership |
Often fragmented across accounts
|
Depends on individual
|
Strong, but resource-limited
|
Senior-led, end-to-end ownership
|
| Execution consistency |
High volume, variable quality
|
Variable
|
High, but capacity constrained
|
Deliberate, prioritised execution
|
| Commercial alignment |
Indirect, traffic-focused
|
Depends on experience
|
Strong, but internally biased
|
Explicitly revenue-aligned
|
| Adaptability to GTM changes |
Slow
|
Moderate
|
High
|
High, without internal overhead
|
| AI search readiness |
Usually reactive
|
Rare
|
Emerging
|
Embedded into the system
|
| Accountability for outcomes |
Shared or unclear
|
Limited
|
Internal
|
Clear external ownership
|
| Scales with the business |
Often plateaus
|
Limited
|
Expensive to scale
|
Designed to scale deliberately
|
AI is increasingly shaping purchase decisions among customers.
AI channels are increasingly being used to discover, compare brands, and make purchase decisions. At Platypus, AI visibilty is an integrated part of our organic search strategy. We make sure your brand is visible when customers:
Shortlist vendors
Validate positioning
Sense-check credibility
Frequently Asked Questions
As a lean and agile operator, we integrate deeply with your team across product, marketing and sales to execute strategies that address your ICP’s pain points, motivations and needs.
Most of our clients see initial traction within 3 – 6 months in the form of modest lead growth and strong underlying metrics. Pipeline attribution that satisfies your CFO takes 6 – 12 months. That said, we front-load quick wins and try to drive the fastest time to ROI possible while accounting for long-term and compounding growth.
AI search optimization is an integrated part of our organic search campaigns and not a bolt-on service. We aim to make your brand visible everywhere your target audience searches.
All projects are led by senior operators with 5+ years experience in B2B SaaS across SEO, content, link building and CRO. Your dedicated project lead will also be your point of contact. To ensure high quality work, all of our team members take on a limited number of projects. We don’t hire account managers.
No. Our approach is to deliver the kind of results that will keep you around long-term. We just require clients to give us a 30-day notice period so that we can tie up loose ends.
Everything you pay for is yours. That means every peice of content, backlink, technical optimization, strategic document, report etc. If you leave, you take a fully operational organic search programme with you.
Let’s make organic search a dependable growth channel.
If you’re looking for an agency that supports how your business actually grows, we should talk.